henmeide® is a Singaporean jewelry brand that honours every individual's style with top-quality natural crystals and metals. Redefining the conventional crystal bead bracelet, henmeide® designs timeless and wearable pieces.
Founded in February 2019, henmeide® was born from Annabel's brain out of sheer curiosity and joy at Valentine's Day dinner with a friend. It was initially coined henmeican, which means (in Singlish), "very beautiful, can?". A few days later, as if struck by the lightning of creativity and divine intervention, the word transited to henmeide, a more accurate representation of what the brand entails.
The word henmeide carries three puns across two languages. The Chinese phrase 很美的 is an ascription of beauty. A pun on Annabel's Chinese name, 镁, reads as /mei/, but it actually means magnesium. Lastly, when read phonetically in its entirety, henmeide is handmade.
The henmeide® logo is literally a scribble of a signature that looks like the word itself and, at the same time, resembles the silhouette of a string. As of July 2020, the word "henmeide" and its accompanying logo are officially registered trademarks.